We all know Coca-Cola, Microsoft, Nike, and Dell; these are names that are instantly recognizable around the world. Many companies, however, are not so well-known and need to have the right combination of identity development, market research practices, and marketing strategies designed to build their brand.

This is where a brand consultant comes in.

Branding consultants or experts can take companies to that next level. While not all companies might get to the level of Microsoft or Coca-Cola, they CAN increase recognition and thus grow sales with an effective brand development and advertising plan.

Brand consultants like Eli Taieb use their analytical, communication, and marketing skills to help companies reach their goals. Eli Taieb has been in the arena for more than 20 years; some of his successes include building a small pest-control company in South Florida into a multi-million-dollar business and developing a home inspection company from scratch that grew into performing 200 inspections per month.

The Work of a Brand Consultant

So, just how do brand consultants like Eli Taieb essentially turn businesses around?

Basically, they start by assessing the goals and objectives of an organization. What does the company expect from working with a brand consultant? What do they hope to achieve? What is their company’s vision? Where do they wish this company to be in five or ten years?

Next, they research the organization’s competition to help find ways to differentiate their client’s products or services from their competitors. They also conduct market research to find target audiences, recognize consumer habits, and evaluate the need for what their client is offering.

Then, working closely with organizational leaders, they identify specific characteristics of a company’s products or services and create a mission and vision statements. Here is where they begin to find an organization’s “brand voice.” This continues into developing a slogan, designing a logo, and creating and implementing advertising campaigns through various media to get the company’s message out there and create an online presence that will help establish the company’s name and what they do.

Why Hire a Brand Consultant and How Do You Find the Right One?

Building a brand takes time and a full understanding of all the processes involved. Brand consultants, or brand strategists as they are sometimes called, can devote time to building your brand that you may not have as you also fill many other roles in running your business. They are also experienced with email, social media, and paid advertising marketing practices and strategies you might not be as familiar with.

Finding the right consultant is key to building your brand. While many variables factor into finding the best consultant to fit your needs and particular brand, experience is key. For example, Eli Taileb has spent 20 years working for a wide variety of industries, including food preparation, pest control, real estate, fitness, and CBD.

A brand consultant who has succeeded in building brands across many industries is a proven asset that can bring the voice and look to your company that you are seeking and establish your brand in a way that will deliver increased sales, heightened recognition, and continued growth of organizational values and goals.